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Press Release
October 30, 2008
Montgomery, AL ... MELCOOPER Consulting, Inc. has announced that it is investing more capital and resources to meet demand for its specialized training and consulting services aimed at independent retail stores.
The downturn in the U.S. economy has spurred independent retail store owners and managers to focus on proven online retail marketing strategies while reducing expenditures for traditional offline advertising and marketing.
"Store owners and managers that gave little thought to online marketing strategies a year ago are now taking another look at our services", said Mel Cooper, President of MELCOOPER Consulting, Inc. "Most of those stores took baby steps long ago by publishing store websites, but it was only done to 'check off a box'. In fact, most of the sites we've come across are considered 'orphan sites' that have no real focus or function that adds to the store's bottom line."
With the new addition of resources MELCOOPER is now better poised to capitalize on the need for training and affordable consulting services that will see independent retailers through the current retail downturn -- one that is expected to last well into 2009.
In business since 1990, MELCOOPER Consulting specializes in helping mostly small, independent retail stores and service providers create higher customer loyalty, encourage more in-store traffic, and generate higher average dollar sales per transaction by emphasizing online marketing strategies.
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Press Release
July 25, 2008
Montgomery, AL ... MELCOOPER Consulting, Inc. has announced that it will
represent Constant Contact, Inc. and that company's hosted, e-mail marketing
tool. According to Constant Contact, "More than 100,000 small businesses and
associations use Constant Contact®, the leading permission-based email
marketing solution for small business."
"After extensive research for a suitable e-mail marketing application that
we could confidently offer to our customers, we determined that Constant
Contact was the way to go considering the software's ease of use and level
of automation.", said Mel Cooper, President of MELCOOPER Consulting, Inc.
"Constant Contact fits right in to our total suite of services that we're
offering to our customers."
MELCOOPER plans to begin offering Constant Contact services immediately and
expects a high degree of acceptance among those customers that are looking
for a highly effective, targeted, and low-cost method for drawing customers
and prospects into their brick-and-mortar retail stores.
In business since 1990, MELCOOPER Consulting specializes in helping mostly
small, independent retail stores and service providers create higher
customer loyalty, encourage more in-store traffic, and generate higher
average dollar sales per transaction by emphasizing online marketing
strategies.
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MELCOOPER Consulting, Inc. specializes in helping mostly small, independent
retailers create higher customer loyalty, encourage more in-store traffic,
and generate higher average dollar sales per transaction.
Our clients achieve these objectives by leveraging Online Marketing
Strategies for Retail Stores (OMS/RS)
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