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Marketing your business online is not a mystery... as long as you understand the basics of selling and a few rules for online marketing success.  Here's a short list to get you started:

  • Make it easy for your customers to buy from you.
    You should never force your online customers to jump through unnecessary obstacles to buy whatever you are selling.  Seemingly insignificant navigational or content obstacles can dramatically reduce the effectiveness of your website, email marketing campaign, or other online marketing communication.  Learn more

  • Make an honest offer that has perceived value to your customers.  
    Long term success with traditional offline marketing means never giving your customers a reason to question the integrity of your offer.  This rule is even more true with online marketing since you might never meet the customer face to face.  Knowing how to make a convincing and compelling offer requires careful planning in order to convert online prospects into online customers.  Learn more

  • Always ask before taking -- and NEVER ask for too much.  
    Online customers and prospects are generally distrustful of websites representing companies with whom they've never done business.  Your site should be designed with that in mind -- especially when your goal is to capture information from site visitors.  Knowing how to ask for information -- as well as how much to ask for --  can make the difference between a poorly-performing website and one that consistently generates loads of business opportunities.  Also, NEVER capture or use prospect information without first asking for permission.  Learn more.

  • Create relationships -- not just customers.
    The goal of any successful business is to create relationships with customers who will purchase goods or services over and over again.  A business website should always be designed to reflect this goal.  Furthermore, you should constantly be finding ways to use your website to deepen those relationships which will only result in greater, more profitable sales.  Learn more

  • Understand the limits of your own marketing skills.  
    (Or, leverage skills you can hire.)   
    While the fundamentals of marketing your business online are not "Rocket Science", the time, technical skills, and creative talent required to translate that understanding into a powerfully effective website or email marketing campaign demands expert assistance.  Learn more
      


  • Focusing on Creative Online Marketing Strategies

    Not every business is the same.  That's why we spend time developing new and unique ways for marketing your business online.  We frequently leverage video technology such as our Online Video Presenter (OVP) service to literally grab the attention of website visitors and dramatically increase conversion rates.
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  • Full Range of Capabilities

    If your site needs special video or animation to tell your business' story in a compelling way then we can produce that content for you.   Or, if you strategy requires an online database capability for capturing and storing valuable information about your site visitors, we have a solution for that as well.  In fact, very little is beyond our capability when it comes to helping our clients achieve their online marketing objectives.  
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  • Focusing on Results for Your Business

    Our standard rule is that "if a marketing strategy can't be measured, then we won't recommend that you spend money on it."  We are intent on eliminating things that aren't working and replacing them with things that do.  
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  • Timely Solutions at a Competitive Price

    An online marketing solution that can't be cost-justified is of no use to our clients -- and is a waste of our time to design and develop.  Our goal is to always try to prove our worth to our customers and then deliver agreed upon solutions in a timely manner.  
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For even more valuable information on how to leverage your online retail marketing strategy please visit our companion website at RetailReloaded.net.


Our services

In business for almost 20 years, MELCOOPER Consulting, Inc. offers the following services to growing businesses that are ready to leverage online marketing strategies to increase sales and customer loyalty.

  • Website Design & Building
    Complete website design services focused on delivering positive, measurable results to our client's bottom line.  Our company specializes in creating websites as a key component  of an online marketing strategy for retail stores and services.

  • Website Redesign & Optimization
    Expert consulting and redesign services with the goal of turning lazy, unproductive websites into valuable online marketing assets that finally deliver on our client's expectations.

  • Email Marketing Campaigns & Copywriting
    Copywriting Our company designs, hosts, executes, and tracks highly productive email marketing campaigns that drive valuable traffic to our client's websites.  We insure strict compliance with Federal anti-spam laws while building a highly productive, "permission-based" list of customers and prospects with each email campaign we execute.

  • Search Engine Optimizatino
    We only utilize legitimate SEO strategies for getting high search engine rankings for our clients. And we never resort to "black-hat" techniques that put our client's websites at high risk of being temporarily or permanently penalized in their rankings.

  • Pay-Per-Click Advertising
    We specialize in designing, executing, and monitoring Google Adwords and Yahoo! Search PPC ad campaigns that get our client's websites on the first page of online searches within minutes of executing a campaign.

Our services

June 2009 - EnterConference

MELCOOPER Consulting, Inc. completed a new site for EnterConference, a provider of online audio and web conferencing services.  MELCOOPER was engaged to redesign the EnterConference site to bring it up to date with the company's full range of business conferencing services.


Our services

July 2009 - Air Conditioning by Luquire

MELCOOPER Consulting, Inc. recently completed a new site for Air Conditioning by Luquire, a full service aire conditioning, heating, and plumbing contractor in Montgomery, AL. MELCOOPER was hired by its advertising agency partner, SMI Advertising, LLC, to perform a complete redesign of the Luquire site to include a video presenter feature as well as a tool offered by GenBook that anable's Luquire's customers to schedule services online 24x7.