How Retailers Can Increase Store Traffic
in 48 Hours Using Managed Email Marketing

Email marketing encourages customer responses almost instantly and is considered one of the most proactive, results-oriented online marketing strategies that has ever been made available to retailers of all sizes.

Email Builds Loyalty, Influences Purchase Decisions

According to MarketingSherpa (2009) fully 50% of email recipients said that good email definitely influenced their purchase decision.  Even more persuasive, over 38% said that they actually spent more money with a company that sends they read regularly.

Technology has now made it possible for even the smallest retailers to build stronger, more loyal customer relationships that result in higher in-store traffic and more profitable sales.  One such technology is permission-based email marketing. 

Email Marketing Reduces Cost of Reaching Consumers

Email marketing can dramatically reduce the cost of touching retail store customers and prospects.  Plus, it can enable the retailer to deliver compelling, “rich-media” content in ways that are impossible to do with traditional direct mail. 

Finally, email marketing delivers valuable information to customers quickly and cost-effectively.  Customers' have a natural desire for useful information and ultimately deepen and reward relationships with retailers who can provide such information.

Using Email to Build Loyal Relationships

According to the Journal of Product & Brand Management (2004) it is a fact that email marketing has a positive impact on brand loyalty.  Email-activated consumers tend to express their brand preference by visiting retail stores – the “brand” often being the store itself.  Absent any unsatisfactory customer experiences with the retailer, consumers make purchases from businesses with whom they are at least familiar. 

Email marketing, like other forms of advertising, helps to cultivate familiarity and loyalty with the retail store, but at a much lower cost per sale compared to traditional direct mail and other forms of advertising.

Loyalty Deepened With Regular "Touches"

Regular email communications tend to deepen customer relationships.  Retailers should conduct email marketing campaigns no less frequently than once every three months.  Ideally, a retailer should execute a campaign one time per month to avoid being forgotten.  Sending email more frequently than one time per month, however, carries the risk of annoying customers unless the email contains information that would be perceived as being exceptionally relevant or compelling.

Consumers are more likely to become repeat customers when they are exposed to regular “touches” using marketing devices such as email communications. This is significant since repeat customers spend, on average, about 67% more than first-time customers according to a study conducted in 2002 by Bain and Company. Furthermore, by the time a repeat customer has made ten purchases he or she has referred as many as seven people to the business.   Learn more >>

Want more information about our Managed Email Marketing services so you can start driving more traffic to your retail store?  Complete the form below.