What Motivates Fans?
In order to create and maintain a fan club for your store you have to
understand what motivates a customer to become a fan. We will assume that you already provide the following for your customers:
1. Good products and/or services at a fair price;
2. A reasonably knowledgeable sales staff;
3. A store that is clean, modern, and attractive;
4. Fair, courteous treatment whenever a customer visits the store;
If your store meets these criteria you can be confident in knowing that you've met the
minimum requirements for competing in any retail environment. But if you want to build a customer base that is exceptionally loyal - even fanatical - about your store then
you must give your customers reasons to become fans.
One way to make fans out of customers is to
offer them an opportunity to enjoy exclusive benefits at your store in exchange for their loyal patronage.
Most people by nature like the idea of being part of something exclusive and your fan club will be the vehicle for delivering that exclusivity.
No, exclusive does not have to mean expensive or costly - otherwise, what's the point?
"Exclusive" simply means your loyal customers will be offered a level of exclusive treatment in exchange for something they have already given you - their support of your business.
This exclusive treatment may be in the form of :
1. Advance notices of special sales or new products.
2. Discount coupons.
3. Gift certificates.
4. Invitations to in-store seminars or classes.
5. Express check-out at the Point of Sale.
6. Valuable information about how to use products that you sell.
Once a customer gets the impression that their business is valued and appreciated - and they are rewarded with exclusive services for their continued loyalty - they become more than just customers, but
fans.
Learn
more about "How to Invite Fans" >>
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For more information about Online Marketing Strategies for Retail Stores (OMS/RS) services offered by MELCOOPER Consulting please call us today at 1-866-695-8669 or visit our website at
http://melcooper.com.
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