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Recognizing that a business website is only a part of an overall online marketing strategy, the company invested resources to sharpen the focus of its website consulting and production business.  

What Is OMS/RS^tm? 

OMS/RS^tm is not a software program or a machine that magically brings buying customers into a retail store.  It is both a methodology and a service created by MELCOOPER Consulting that includes a suite of practical strategies designed to increase customer loyalty, encourage greater store traffic, and increase the average dollar sale per retail transaction.

OMS/RS^tm is unique because it brings together a suite of strategies designed to leverage the Internet to reduce the cost of reaching existing customers as well as bring in new customers to the business.  Online advertising and promotional campaigns become much more targeted compared to shotgun approaches that use traditional print, broadcast, or billboard advertising.  Targeted advertising means your cost per thousand (CPM) impressions drops dramatically and your return on investment of each advertising dollar increases.

A few of the strategies that comprise the OMS/RS^tm suite include:

	CRM/POS This CRM/POS (Customer Relationship Management/Point of Sale) strategy emphasizes the simple, but rarely used practice of capturing customer information at the Point of Sale for the purpose of building a customer database.  The more detailed your customer database becomes then the easier -- and less costly -- it becomes to market to them.  This strategy starts at the moment a customer walks through the front door for the first time -- and it never ends.  More information is gathered about the customer with every in-store visit, every sale, every email touch, and every visit to your store's website. Unfortunately, most retail stores overlook the powerful benefits of systematically capturing customer information. This is usually because they have no idea how to ask for the information or fear seeming intrusive to the customer.  With OMS/RStm Services a custom CRM/POS strategy can be designed for your store so that the customer will gladly give you all the information you ask for -- and then some!
	xPROMOTE The xPROMOTE, or "Cross-Promote", strategy is designed to draw new traffic into your store using a unique cross-promotion campaign with another, non-competing  retail business in the area.  With OMS/RStm Services, MELCOOPER can design, launch, and manage a campaign that leverages the customer database of the non-competing business (which it will gladly supply you) in such a way that you get increased "unique" traffic to your store and new additions to your customer database.  In the end, your new customers will benefit, the non-competing business will benefit, and you will benefit from increased sales.  The icing on the cake is that this campaign can be run at a fraction of the cost of traditional "shotgun" advertising such as print, broadcast, or billboards.
	Permission-based E-mail Used in conjunction with the CRM/POS strategy, Permission-based E-Mail incorporates the use of scheduled email campaigns designed to contact, or "touch", each customer in your growing database on a routine basis.  As part of the OMS/RStm Service MELCOOPER can design, write,  and launch powerful email campaigns that make it easy and extremely inexpensive to: Alert customers about sales and promotions. Educate customers about how to select the right product in your store. Deliver helpful information about how best to use certain products that you sell. Deliver online coupons to be redeemed in your store. Direct customers to expanded information at your store's website. Remind customers about upcoming holidays, birthdays, and anniversaries. Survey customers about their level of satisfaction with their shopping experience in your store or about the kinds of products they would like to see you carry. These are just a few of the ways email can be used inexpensively to add value to your relationship with your customers and extend the shopping experience beyond your front doors.  The more value you add to the relationship then the more loyal the customer becomes.  The greater the loyalty the more valuable the customer becomes to your store over time.

Most small- to medium-size retailers are too busy running their businesses to effectively manage sophisticated, ongoing marketing campaigns to bring in new customers.  That's why we have pioneered a way for most any size retail operation to effectively -- and affordably -- outsource critical marketing efforts that leverage OMS/RS^tm.  With three levels of service, MELCOOPER can tailor, launch, and manage a program that focuses on your store's most critical objective.  As the results of OMS/RS^tm become apparent the level of service can be increased at your option to accommodate a more aggressive strategy for sales growth.

The bottom line is that you are left to focus on managing the store while your very own "Online Marketing Strategist" handles the job of running OMS/RS^tm and bringing in new business.

Try Our Services Free for Up To 30 Days!

Many times new clients want to give our services a "test run" to see if their store can really benefit from OMS/RS^tm.  For those clients we gladly offer an opportunity for them to hire us for up to 30 days for no charge, no obligation, and no commitment.  To find out more about our trial offer please click here.

In 2007, CGM Technica was formed to provide more specialized OMS/RS^tm services to specific retail vertical markets.

MELCOOPER Consulting uses OMS/RS^tm to help small- to medium-size, independent retailers create higher customer loyalty, encourage more in-store traffic, and generate higher average dollar sales per transaction.

Click here to download FREE White Paper on Online Marketing Strategies for Retail Stores