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What Is
OMS/RStm?
OMS/RStm
is not a software program or a
machine that magically brings buying customers into a retail
store. It is both a methodology and
a service created by MELCOOPER
Consulting that includes a suite of practical strategies designed to increase
customer loyalty, encourage greater store traffic, and increase
the average dollar sale per retail transaction.
OMS/RStm
is unique because it brings together a suite of strategies designed to
leverage the Internet to reduce the cost of reaching existing
customers as well as bring in new customers to the business.
Online advertising and promotional campaigns become much more targeted
compared to shotgun approaches that use traditional print, broadcast,
or billboard advertising. Targeted advertising means your cost
per thousand (CPM) impressions drops dramatically and your return on
investment of each advertising dollar increases.
A few of the
strategies that comprise the OMS/RStm
suite include:

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CRM/POS

This CRM/POS (Customer
Relationship Management/Point of Sale) strategy emphasizes the
simple, but rarely used practice of capturing customer
information at the Point of Sale for the purpose of building a
customer database. The more detailed your customer
database becomes then the easier -- and less costly
-- it becomes to market to them. This
strategy starts at the moment a customer walks through the front
door for the first time -- and it never ends. More
information is gathered about the customer with every in-store
visit, every sale, every email touch, and every visit to your
store's website.
Unfortunately, most retail
stores overlook the powerful benefits of systematically
capturing customer information. This is usually because they
have no idea how to ask for the information or fear seeming
intrusive to the customer. With OMS/RStm
Services a custom CRM/POS strategy can be designed for your
store so that the customer will gladly give you all the
information you ask for -- and then some!
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xPROMOTE

The xPROMOTE, or "Cross-Promote", strategy is designed to draw new traffic into
your store
using a unique cross-promotion campaign with another,
non-competing retail business in the area. With OMS/RStm
Services, MELCOOPER can design, launch, and manage a campaign
that leverages the customer database of the non-competing
business (which it will gladly supply you) in such a way that
you get increased "unique" traffic to your store and
new additions to your customer database. In the end, your
new customers will benefit, the non-competing business will
benefit, and you will benefit from increased sales. The
icing on the cake is that this campaign can be run at a fraction
of the cost of traditional "shotgun" advertising such
as print, broadcast, or billboards.
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Permission-based
E-mail

Used in conjunction with the CRM/POS strategy, Permission-based
E-Mail incorporates the use of
scheduled email campaigns designed to contact, or
"touch", each customer in your growing database on a
routine basis. As part of the OMS/RStm
Service MELCOOPER can design, write, and launch powerful
email campaigns that make it easy and extremely
inexpensive to:
- Alert customers about sales
and promotions.

- Educate
customers about how to select the right product in
your store.

- Deliver
helpful information about how best to use certain products
that you sell.

- Deliver
online coupons to be redeemed in your store.

- Direct
customers to expanded information at your store's website.

- Remind
customers about upcoming holidays, birthdays, and
anniversaries.

- Survey
customers about their level of satisfaction with their
shopping experience in your store or about the kinds of
products they would like to see you carry.
These are just
a few of the ways email can be used inexpensively to add
value to your relationship with your customers and extend
the shopping experience beyond your front doors. The more
value you add to the relationship then the more loyal the
customer becomes. The greater the loyalty the more
valuable the customer becomes to your store over time.

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Your Very Own "Online
Marketing Strategist"
Most
small- to medium-size retailers are too busy running their businesses
to effectively manage sophisticated, ongoing marketing campaigns to
bring in new customers. That's why we have pioneered a way for
most any size retail operation to effectively -- and affordably
-- outsource critical marketing efforts that leverage OMS/RStm.
With three levels of
service, MELCOOPER can tailor, launch, and manage a program that
focuses on your store's most critical objective. As the results
of OMS/RStm
become apparent the level of service can be increased at your option
to accommodate a more aggressive strategy for sales growth.
We Work for You!
The bottom line is
that you are left to focus on managing the store while your very own
"Online Marketing Strategist" handles the job of running
OMS/RStm
and bringing in new business.
Try Our Services
Free for Up To 30 Days!
Many times new
clients want to give our services a "test run" to see if
their store can really benefit from OMS/RStm.
For those clients we gladly offer an opportunity for them to hire us
for up to 30 days for no charge, no obligation, and no commitment.
To find out more about our trial offer please
click here.
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This effort resulted in the development of a unique online
marketing strategy called OMS/RStm.
In 2007, CGM
Technica was formed to provide more specialized OMS/RStm
services to specific retail vertical markets.
MELCOOPER
Consulting uses OMS/RStm to help small- to medium-size, independent retailers create higher
customer loyalty, encourage more in-store traffic, and
generate higher average dollar sales per transaction.

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