How much more successful would your business be if you knew exactly
where to go for specialized online marketing services or valuable information and support on how to:
Make all roads lead to your store's front door!Your
store's website should be designed and maintained to
operate as a roadway, or conduit, that draws new customers
straight into
your store. Unfortunately, very few independent
retail store websites are designed to do this.
A store's website should also provide a way for you to gradually, conveniently,
and automatically collect
information about your customers and their purchasing preferences.
Drive customer loyalty straight through the roof!
Every independent retail store owner or manager should
know how to start an online conversation with customers
while they're not in the store.
Understanding how to effectively leverage permission-based email marketing and
social networking are two important keys for cultivating
very high levels of customer loyalty while lowering
the overall cost of marketing. Customers
appreciate the attention and don't feel ignored just because they're not
physically in the store. Loyal customers spend
more money during each store visit, make more frequent store visits,
are responsible for more
referrals, and are less
sensitive to sales messages from competitors.
Target your customers like a laser beam!
Learn how to stop wasting money and resources on shotgun
approaches
to
advertising that include radio, television, billboard,
newspaper, yellow pages, and other offline ad media.
A "customer relationship" database can be used to target customers more precisely through the use of
permission-based email marketing and direct mail. The
more robust your your customer database is the easier --
and less expensive -- it is to market to those
customers.
Pay only for advertising that is guaranteed to work
-- or you pay nothing! Learn how to turn your "sleeping"
website into a marketing machine by using "pay per click"
advertising such as Google Adwords. You only
pay for advertising that brings customers to your online
front door. In fact, PPC advertising drives
offline advertisers (newspaper, TV, radio, etc.) CRAZY
because they simply cannot offer the same guarantee of
success.
Increase the success of
store promotions, special sales,
in-store events, etc.! Learn how and
why to "synchronize"
your website with what's happening in the store.
Turn your website into a marketing magnet that extends
your customer's in-store experience so that they are
subtly and regularly reminded of your commitment to
service to them.
Here's the Good News for You!
Most independent retailers are too busy running their businesses to think
about an online marketing strategy for their stores. That's too
bad, because most independent stores are marketed so haphazardly that
any change in strategy would be an improvement. The days when
"Open a Store and They Will Come" was the only marketing strategy independent retailers
needed has come and gone. Customer purchasing
habits have changed dramatically since the days when there were no Walmarts, Costcos, or Home Depots to compete with -- just the occasional
K-mart.
This is all great news for independent retailers who are savvy enough to
leverage the Internet and online marketing strategies to compete
successfully. That's the reason why we developed a way for
most any size independent retail operation to effectively -- and
affordably -- tap into online marketing knowledge and skills that
leverage OMS/RS™ -- Online Marketing Strategies for Retail Stores and
Services.
What Is OMS/RS™?
OMS/RS™
is not a software program or a machine. It's not a magic wand that
mysteriously brings
buying customers into a retail store. It is both a methodology and a
service created by MELCOOPER Consulting that includes a suite of
practical strategies and skill-sets designed to increase customer loyalty, encourage
greater store traffic, and increase the average dollar sale per retail
transaction.
OMS/RS™ is unique because it brings together a menu of strategies
designed to leverage the Internet to reduce the cost of reaching
existing customers as well as bring in new customers to the business. Online advertising and promotional campaigns become much more targeted
compared to shotgun approaches that use traditional print, broadcast, or
billboard advertising. Targeted advertising means your cost per thousand
(CPM) impressions drops dramatically and your return on investment of
each advertising dollar increases.
A few of the strategies that comprise the OMS/RS™ suite include:
CRM/POS
This CRM/POS (Customer Relationship Management/Point of Sale) strategy
emphasizes the simple, but rarely used practice of capturing customer
information at the Point of Sale for the purpose of building a customer
database. The more detailed your customer database becomes then the
easier -- and less costly -- it becomes to market to them.
This
strategy starts at the moment a customer walks through the front door
for the first time -- and it never ends. More information is gathered
about the customer with every marketing "touch" -- every in-store visit, every sale, every email, and every visit to your store's website.
Unfortunately, most
retail stores overlook the powerful benefits of systematically capturing
customer information. Managers and sales personnel usually have no idea how to
gather such information and generally ignore this critical marketing
component. The whole marketing strategy might as well be
determined by the roll of the dice at the gambling table.
With
OMS/RS™ Services a custom CRM/POS strategy can be designed for your
store so that the customer will gladly give you all the information you
ask for -- and then some!
xPromote
The xPROMOTE, or "Cross-Promote", strategy is designed to draw new
traffic into your store using a unique cross-promotion campaign with
another, non-competing retail business in the area.
With OMS/RS™
Services, MELCOOPER can design a campaign that
enables you to leverage your customer database with that of a non-competing business.
This can be done in such a way that you get increased "unique"
traffic to your store and new additions to your customer database. In
the end, your new customers will benefit, the non-competing business
will benefit, and you will benefit from increased sales.
The icing on
the cake is that this campaign can be run at a fraction of the cost of
traditional "shotgun" advertising such as print, broadcast, or
billboards.
Permission-based E-mail Marketing
Used in conjunction with the CRM/POS strategy, Permission-based E-Mail
incorporates the use of scheduled email campaigns designed to contact,
or "touch", each customer in your growing database on a routine basis.
As part of the OMS/RS™ Service MELCOOPER can design, write, and launch
powerful email campaigns that make it easy and extremely inexpensive to:
Alert customers about sales and
promotions.
Educate customers about how to
select the right product in your store.
Deliver helpful information
about how best to use certain products that you sell.
Deliver online coupons to be
redeemed in your store.
Direct customers to expanded information at your store's
website.
Remind customers about upcoming
holidays, birthdays, and anniversaries.
Survey customers about their
level of satisfaction with their shopping experience in your
store or about the kinds of products they would like to see
you carry.
These are just a few of the ways email can be used inexpensively to add
value to your relationship with your customers and extend the shopping
experience beyond your front doors. The more value you add to the
relationship then the more loyal the customer becomes. The greater the
loyalty the more valuable the customer becomes to your store over time.
For more information about how your independent retail store
might benefit from OMS/RS™ services please
click
here and complete our Initial Prospect Form.This step only takes about 2 minutes to complete and you
are under no obligation whatsoever once you submit the completed form.
And just so you understand, we never sell, trade, lend, or
misuse any information you provide us with whenever you visit our
website. Our company's success depends on your trust and
we will always protect that trust. You are welcome to
review our complete Privacy Statement by
clicking here.
Receive a FREE copy of RETAIL RELOADED
After you submit the completed Initial Prospect Form
you'll receive our recommendations -- including pricing -- via
email within 1-2 business days.
And just for completing
the form you'll receive a free copy of our latest retail online
marketing guide, Retail Reloaded. It's a
hassle-free way to get valuable ideas on how to make your store
sales EXPLODE. It's our gift to you
with no obligation.
We will not call you regarding your interest unless requested.
A Brief History of the World from Our Perspective
MELCOOPER Consulting,
Inc. began in 1990 as an
IT integration company with a focus on providing services to
state government agencies.
In 2000, the company began a shift to
designing and building websites for small- to medium-size
businesses and profes-sional associations.
Recognizing that a
business website is only a part of an overall online marketing
strategy, the company invested resources to sharpen the focus of
its website consulting and production business.
Our company's successful shift in focus resulted in the
development of a unique online marketing strategy called
OMS/RS™.
Today, MELCOOPER Consulting
now uses OMS/RS™ to help small- to medium-size, independent
retailers create higher customer loyalty, encourage more
in-store traffic, and generate higher average dollar sales per
transaction.
